MARKETING ACTION PLAN
Russ Lyon Sothey's International Realty is known for quality. Our services reach worldwide with unmatched recognition and exposure.
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Market Analysis - In preparation for listing your home, I will perform an extensive Market Analysis showing comparative homes that have sold in your area in order to best define the appropriate price for your home. i will take into consideration the current market, mortgage environment and trends in order to determine the best price for you to sell your home at the highest price in a reasonable amount of time.
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Extensive Internet - A web site for your home will be created on the Russ Lyon Sotheby's International Realty website with descriptions, map, multiple photos and a "virtual tour" with direct e-mail access to me. It will also be submitted to Realtor.com for national exposure. Your home will be a "Showcase" home on the most highly accessed and successful Real Estate website on the Internet.
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Negotiation - I will negotiate on your behalf, giving you my full recommendations on price, terms of the contract, pitfalls and timing with the intent of optimizing your bottom line financial results.
- Legal Documentation - I will review all contracts, forms, and steps with you to help you understand the process and make sure we are on top of the sale of your property.
- Follow-up - I'll keep on top of the sales process by contacting the buyers agent, lender and escrow company to ensure we are on schedule and to minimize potential problems along the way.